Signals from the studio

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Perspectives from strategy, production, technology, and sustainability leads.

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Strategy

Building persona maps with Indigenous advisors

Respectful co-creation practices when developing national campaigns.

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Production

Lighting neon palettes for HDR streaming

Behind the scenes of our latest glossy fashion spot.

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Technology

Why we built a private LLM for content ops

Keeping data governed while accelerating localisation tasks.

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Production

Run of show templates for hybrid events

Downloadable docs to coordinate stage, broadcast, and XR feeds.

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Sustainability

Switching to plant-based craft services

Lower emissions, happier crews—here’s the menu plan.

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Technology

Integrating AI captioning with human QA

Blending automation with lived expertise for better accessibility.

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